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Have There Been Culture Shifts in Britain?

A Critical Encounter with Ronald Inglehart

University of Manchester

Mike Savage

University of Manchester, mike.savage{at}manchester.ac.uk

This paper critically examines Inglehart's argument that there is a predictable shift from materialist to post-materialist values, using the British case as our focus. Using the 1981, 1990 and 1999 data for the British part of World Values Surveys, we criticize the distinction between materialist and post-materialist values. Using multiple correspondence analysis, we visualize how different attitudes are related to each other by portraying them in a multiple-dimensional space. We show that the organization of cultural values is complex, and is not easily summarized by the materialist/post-materialist dichotomy.We prefer to recognize the more politically loaded nature of attitudes by distinguishing between libertarian and authoritarian values, and between conformist and rebellious citizens. We show that there is little evidence of major change between 1981 and 1999, and indeed Britons, and especially young people, are moving slightly away from post-materialism, becoming increasingly rebellious and conscientious.

Key Words: British culture • correspondence analysis • cultural change • cultural values • Inglehart • post-materialism • rebelliousness

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